Question

Suppose you are reviewing an article about a study involving survey research. Give examples of two substantive errors that might occur in such an article?

Answer 1

Survey research is quite a popular and effective tool in today's world and survey actually helps organizations and individuals in understanding the trend and also obtain various information about a particular concept too. Surveys are generally quite simple to conduct but the research part is challenging and analysis of the same require knowledge about various aspects as well. The primary and common errors that are quite serious and important in such research would primarily be due to certain systematic errors and also random errors that may occur too.

Systematic errors in an survey research article would be the target audience surveyed for the same and they may actually vary because if the target audience is not effective, then there is no point of conducting the survey, for example if the survey is regarding a cigarette you have to target smokers because that will ensure effectivness of the survey. Using non smokers in this aspect will not at all work for the same. There are other errors as well and they are errors caused to due to lack of interest of the people being used in the survey and also due to variations in the j formation collected to a great extent as well. This will raise questions about the total integrity of the survey.