Question

Marketing mix (4 p's) of entertainment products such as songs or artworks or photographs that inspire and connect with people.

Answer 1

Considering the marketing mix or 4Ps for the entertainment products and this is dependent on the varying choices or conditions of the consumers, for example,

• “Product Mix” : it is more like the different categorization used to group the products in terms of pictures, music or songs , etc. For example, Sony Picture categorizes picture in terms of motion pictures or play station for the songs.
• “Place Mix” : This signifies the places used to have the customer transaction such as authorized stores or sellers, on line media, official web portals, etc. This helps in product distribution and delivering of the same , and offer accessibility to the customers by having wider market.
• ‘ Promotion Mix’ – It is useful to communicate the customer about the product in terms of advertisement, personal selling, sales promotion, direct approach or through social channels, etc. This helps in generating brand awareness and enhance the product image.
• “Pricing Mix” : This helps in designing pricing strategy by applying different mix such , premium category, market based or value based, etc. It helps in maintaining the competitiveness in the market place.