Question

1) Describe the analytical approach to reduce the influence of one’s own cultural values. Give an example of how this approach can be applied in product introduction.

2) What are the strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success?   

Answer 1

1. The analytical approach to reduce the influence of one’s own cultural values:

- An approach that uses analysis to break down and sort out any problem is known as analytical approach

- Cultural values are inculcated among individuals and it is quite influential in any organisation

- but sometimes culture values may not be helpful in Business and global environment and hence they need to reduce their influence

- by using analytical approach, the values in a culture can be broken down and analysed which is important and which is not important, which is ethical and which is not ethical etc in a social and business environment.

- data on these can be collected, organised analysed and then interpreterated and then a solution can be brought in.

- brainstorming sessions can be conducted with the individuals in order to analyse these data, so that acceptance would be high when implemented

An example of how this approach can be applied in product introduction:

- After a good analytical approach, the value and goodness of the product can be highlighted inspite people follow different set of cultural values.

2. The strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success:

- To be successful in the market, an organisation should consider the cultural aspects where it's business is conducted.

- Individuals buys goods and services according to their cultural values

- One important strategy can be using cultural symbols in relation to products and services

- Cultural rituals can be observed and products can be produced based on the same