Question

Select an ad that you think is very effective for your Nike. What is the targeting and the message? What makes the ad "effective"? What is the creative style and overall message? Describe your company's corporate image and issue advertising. Remember, advertising include websites!

How much is your company spending on promotion? How much on the specific brand? Be sure to provide the references for your numbers and estimates. How is the company investing in promotion to build brand equity?

An “agency of record” is the official advertising agency in overall charge of advertising the brand for the company. What advertising agency is the “agency of record” on your product line? You may research this by doing a Google search on “agency of record” for your company. What is unique about the agency? How do you think they are being compensated? Post your summary.

Answer 1

PARAT A

Red Bull

• The Red Bull Gives You Wings Campaign, which is brilliantly supported through high exposure event marketing involving flight, is also highly inspirational.
• The product makes users concentrate better, be more alert and awake, helps them do their jobs better (truck drivers and office workers), study better (students), have the energy to party longer, and generally feel their best
• . The campaign conveys the exhilaration of soaring emotionally and feeling more capable. It's an extremely empowering notion a wide audience can relate to.
• By connecting to extreme sports, Red Bull gives off an exciting image to customers.
• Red Bull's brand resonates with its target audience, another key to their success.
• Red Bull is so widely popular in Sports and Entertainment.
• They make revenue from all of those brands, plus their energy drinks

creative style and overall message

• their marketing efforts always put the audience first.
• In fact, selling their product comes second.
• While they’re active on array of channels and use tons of different tactics, everything revolves around one concept: creating content and experiences people would be interested in even if they don’t care about energy drink brands
• In this post, you’ll learn how they went from small startup to global media empire (and borrow their ideas for your own brand).