Question

1. Describe an instance where marketers are using situational factors as part of their marketing strategy. You can do this by: 1) interviewing a salesperson to determine how he/she uses situational variables in selling. 2) Visit a local retailer and observe the store for a clear example of marketing strategy based on situational factors.

Answer 1

Social factor is something that we would be considered here, many of us have noticed that people have started buying more and more fitness bands because the aura in the social society is that health is the most crucial aspect and people should start concentrating more on their health, this has helped a wave to get created and this situational factor is making people buy more an more health and fitness bands. This is a major situational factor for the marketers as they are capitalizing on this big time and earning a lot of profit. I got to know this by interviewing the salesperson and I asked him direct questions such as why is that the sale has increased so much in the recent past and what is attracting the people more.