To promote sales, the platform allows you to post advertisement for $20,000. The platform has a...
To promote sales, the platform allows you to post advertisement for $20,000. The platform has a user base of about 500,000 individuals, about 80% are active. Non-active users will not see your ad. Based on prior statistics, about 10% of those who learn about your game will buy it. What is the average cost for advertising in this case? That is, per customer cost of advertising.
Homework Answers
Average cost of advertising= Cost of the post/ Total users who are able to view the ad= 20000/(500000*0.8)= $0.05
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