Question

Distinguish between the following and identify the research use of each.

a) primary and secondary data

b) finding and insight

c) census and sample

d) management dilemma and research question

e) finding and insight

Answer 1

Basis	Primary Data	Secondary Data
Meaning	Primary data refers to the first hand data which is collected by the person who uses the data or the researcher itself	Secondary Data is the data which is collected by someone else already and is being used by someone else.
Data	Real time and first handed data	Past collected data
Sources	Survey's, questionnaires, personal interviews, etc..	Government publications, articles, websites, books, etc..
Cost Effectiveness	It is very costly process	It is less costly processor pocket friendly to the researcher.

Usage Of Primary Data In A Research

1. When the main objective of the research is focused on real time.

2. When the research is confidential and is to be handled first handingly.

3. When the researcher wants to know the true picture of any issue.

Usage Of Secondary Data

1. When the research's accuracy is to be maintained.

2. When the research requires to be rechecked .

Basis	Findings	Insight
Meaning	Findings means any piece of information founded or an outcome which can not be termed as a result	Insight provides the answers to the outcomes founded in the form of findings
Scope	It has a narrow scope	It has a wider scope in comparison to the findings
Decision Making	The researcher can not take decisions only on the basis of findings	It is the explanation of findings and researcher can take decisions on it's basis.

Use Of Findings In A Research

1. Provides the basic outcome of the research.
2. Leads to a positive fulfillment of the research.

Use Of Insight In A Research

1. It provides the explanation to what is found in findings,i.e., it provides the answer of why of any outcome.
2. It helps in the process of decision making.

Basis	Census	Sample
Meaning	A systematic method that collects and records the data about the population.	A portion of the population ,i.e., selected to represent the entire population
Cost Effectiveness	It is a costly method	It is economical method
Results	Accurate and reliable	Less accurate and reliable, because the chances of errors in the data collection are high.

Use Of Census In A Research

1. Appropriate for population of heterogeneous nature

Use Of Sample In A Research

1. Appropriate for population of homogeneous nature.

Basis	Management Dilemma	Research Question
Meaning	Management Dilemma usually a symptom of actual problem such as, rising cost, etc..	It is the hypothesis that best states the objectives of the research
Focuses On	Focuses on management problem	Focuses on research and its objective.