Question

This is 'Branding' course which is part of marketing.

1. As a brand manager of Nudie juice, interpret the strength & weakness analysis of brand image data provided. Note: the data reflects past market performance.

* Strength : 1. having natural ingredients 2. great taste 3. Australian made 4. likable, 5. better than most juices and good to have with food

* Weakness: 1. for when i'm on the go 2. everyday drinking 3. quenches thirst 4. worth paying more for.

Discuss the brand’s positioning within the competitive context and its opportunities or barriers to grow in this market based on your interpretation of the data.

Answer 1

In order to create a brand's positioning strategy within the competitive context and its opportunities or barriers to, grow in this market,

- We must first determine that how is our brand is positioning itself currently in the market by evaluating its strength like 1. having natural ingredients 2. great taste 3. Australian made 4. likable, 5. better than most juices and good to have with food

and weaknesses like 1. for when I'm on the go 2. everyday drinking 3. quenches thirst 4. worth paying more for.

- Then we need to identify who is our potential competitor who is performing very well in the market.  

- Then we need to examine and understand how our competitors are positioning their brand in the market.

- Then we need to check where do we stand in front of our competitors by comparing our positioning with our competitors'

- Then we need to develop a different value-based positioning idea which can be an opportunity for us which will help us in staying ahead in the competitive market. The best opportunity for the company will be to increase the variety of juices as well as decrease the selling price of the juice by minimizing the cost of production.