Question

Choose 5 specific marketing concepts that you believe will guide you (not your employer) as you pursue a career. Make sure that you can define those terms specifically and apply them appropriately to your own professional development.

Answer 1

answer-

the five marketing concepts that would help me to pursue my career in marketing would be-

The selling concept

selling concept focuses on making an actual sale of the product. Selling concept focuses on making every possible sale of the product, regardless of the quality of the product or the need of the customer.

The selling concept highlights that customers would buy a company’s products only if the company were to sell these products aggressively.This philosophy doesn’t include building relations with the customers. This means that repeated sales are rare, and customer satisfaction is not great.

marketing mix-

The marketing mix is a foundation model. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion.

Consumer buying behavior-

Consumer buying behaviour is the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product. The study of consumer buying behaviour is an interdisciplinary subject area drawing widely from sociology, psychology, anthropology etc.

Advertising-

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

Societal Marketing Concept

This concept stresses not only the customer satisfaction but also gives importance to Consumer Welfare/Societal Welfare. This concept is almost a step further than the marketing concept. Under this concept, it is believed that mere satisfaction of the consumers would not help and the welfare of the whole society has to be kept in mind.

these are the most important concept for me as employee because these concepts would help me to improve my business knowledge with help of marketing mix, social knowledge with help of consumer buying behavior and societal marketing and improve my creativity with advertising concepts which would help me to give a good boost to my marketing career in future.