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The CEO of the company asks you to justify the 10-percent increase in sales training expenditures...

The CEO of the company asks you to justify the 10-percent increase in sales training expenditures for next year. How would you satisfy this request by the CEO?

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Answer: The advantages offered by the sales training expenditure can be used for justifying the 10 percent increase on the sales training expenditures. This expenditure should be justified by citing the following advantages that such training offers

1. Sales training can improve the selling skills and hence may result in higher revenues

2. The sales training increases confidence f the sales staff and hence contributes in improving the performance

3. The better trained individuals can help in increase the customer base

4. It can help in retaining the sales persons and reduce the turnover costs

5. The sales persons can get better understanding about the needs and wants of the customer and therefore can improve the service

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