Question

Do not copy and paste answers from the web!!!!

In your own words, describe Big Data using the characteristics of: Volume, Velocity, Variety, Veracity

Answer 1

Big Data is not a single entity.

Big data is what allows businesses the ability to store, analyze, and exploit massive amounts of data with great ease and on real time to gain deeper market insights and create new value that will benefit the organization.

There are actually 4 measurable characteristics of big data we can use to define and put measurable value to it.

Volume, Velocity, Variety, and Veracity. These characteristics are what IBM termed as the four V's of big data.

Volume

When we talk about the volume of big data, we are talking about Zettabytes (1 Zettabyte = 1 sextillion bytes or 1 x 1021 bytes) of information possibly even Brontobytes (1 Brontobyte = 1 x 1027 bytes) in the near term.

Velocity

Big Data Velocity is about the speed by which data streams into our own networks in real time coming from all possible sources including business processes, other networks, digitally connected machines, as well as the streaming data that is created every time people use their mobile devices, or each time they interact with social media sites, and the like.

Variety

The data sets that make up big data are varied and include both structured and unstructured data.

Veracity.

Big Data Veracity is the term that describes the process of eliminating any abnormality in the data being absorbed by any big data system. This includes biases, 'noise' or irrelevant data and those that are being mined which has nothing to do with the problem for which a solution is being sought.