Question

Discuss creative strategy development and the roles of various client and agency personnel.

Answer 1

In this 21^st century, there is cut throat competition in the industry and the companies are striving hard to make their mark in the market. Hence it is essential that companies come up with innovative and creative ideas to retain and attract customers.

For the development of a creative and innovative strategy, following is essential:

• The project team must have team members from diverse backgrounds. The diversity in the team members would facilitate the conceiving and development of innovative ideas and facilitate creative strategy development
• The business model of the company must be flexible and adaptable. This will help the company in grabbing any opportunity and capitalizing on the same for effective strategy development
• Inclusion of employees from all levels in the strategy formulation process. This will help the team to develop a comprehensive strategy as perspective from employees of all levels will be taken into consideration
• Benchmarking study of the industry must be conducted on regular intervals. This will help the company to identify the best practices prevalent in the industry and to come up with ways to incorporate them in the creative strategy development of the company