Question

NIKE company

- describe the organization and discuss how the organization manifests its Core Values.

- Background (date established, industry, market position - i.e., leader? newcomer?)

- Mission & Values (what is the organization's Mission Statement?)

- Recommend ways that the organization you have selected can improve upon its approach.

Answer 1

answer-

Nike is big brand for sportswear and accessories known to the world.

1- the organization of Nike is Flat structure with matrix design.

A flat structure blends two different types of business hierarchies: those of traditional hierarchies in which multiple people report to one leader, and product hierarchies in which teams are divided based on specific products, customer base and geography – and report to one overseeing body. In Nike’s flat setup, teams are divided based on product and report to separate product managers while also remaining accountable to more broad department managers. With the flat structure, employees typically report to a minimum of two managers – one that handles more project-based assignments and another who manages regulation and policy.

Nike’s flat structure, also known as a matrix structure, consists of several divisions separated into subsidiaries: Converse, Hurley and others, which all report to Nike’s global headquarters. The subdivision for EMEA, which Nike’s European headquarters manages, replicates this structure, while the U.S., the Americas and Asia Pacific locations are housed within the global headquarters’ oversight

Nike’s many divisions operate pseudo-independently within the overall Nike brand name. This controlled autonomy keeps Nike’s brand consistent and ensures a certain standard of customer service and product delivery, while also affording separate regional and product brands the flexibility to satisfy niche customer needs and demands.

Nike manifest its core values in its organization by giving the employees autonomy which gives freedom and leads to innovation at company.the innovation in its products leads to authenticity because designs of the products are unique and high quality makes it last for longer. in short, the organization is able to manifest performance, authenticity, innovation, and sustainability in its organization.

Nike is not a newcomer instead it is market leader along with other companies like Addidas, Puma, reebok in this industry. Nike is positioned as a premium-brand, selling well-designed and very expensive products. NIKE sells its products through about 22,000 retail accounts in the U.S and licensees in other countries.

As of 2018, Nike was the most valuable global apparel brand, with a brand value of 28 billion U.S. dollars. Nike also held the largest with a market share of 2.8 percent in 2017. The company also has a very strong financial record, generating over 30 billion U.S. dollars in revenue each of the last four fiscal years. Nike has three main business segments: footwear, apparel, and equipment. In 2018, footwear led the way in terms of sales revenues, bringing in over 22.2 billion U.S. dollars in 2018. Converse is owned by Nike and is one of the company's success stories, generating steady revenues year after year .

The North American region of Nike generated the largest portion of the company's revenue with approximately 14.9 billion U.S. dollars in 2018. The United States is a core market for Nike, with the company generating approximately 42 percent of their overall revenue there in 2018.

Nike's Corporate Mission Statement. Nike Inc.'s corporate mission is “to bring inspiration and innovation to every athlete in the world.”

The company further states that everybody is an athlete, based on Nike founder Bill Bowerman's statement, “If you have a body, you are an athlete.”

recommendations for Nike-

I recommend Nike to always keep invest in R&D because it is the main revenue part of its business. if it keeps innovating its products then it would be able to differentiate from its competitors and able to gain competitive advantage for long time.

I recommend to give more Focus in international market like China, Asian countries where people likes to wear premium designed shoes.