Question

The marketing manager of a large truck manufacturer was surprised to learn that the price lists generated by his department had little relation to the prices that were actually charged to customers. The company’s finance department often changed the prices to conform to profit goals before the prices reached the company’s sales force. The salespeople often gave customers discounts to increase their sales volume. The operations manager made price adjustments to accommodate delays in promised shipping times.

a. Why is this situation undesirable for the company?

b. What can be done about this situation?

from the course pricing strategy:marketing approach

Answer 1

The market approach is a method of determining the value of an asset based on the sale price of the asset. Marketing goals are goals set by a business within a certain amount of time that you need to provide to potential customers when promoting a product or service.

A. It is not recommended for the company because we are trying to send all customers on time. However, management wants to change the price to cope with delays in shipping caused by adjustments. The seller tried to attract customers through company advertisements and add slaughterhouses, so they gave discounts and offers to customers. But the price is due to current price and current customer payment.

B. In this case, the seller needs to know both short-term and long-term profits. The price offered to the customer should also be favorable for the company. SEO is an important part of your marketing strategy, but PPC ads can help improve your search efforts. It helps to improve search engine visibility. Most customers do not go to the first page of search engine results. So, salespeople need to use ads through social media to attract customers and increase sales. Therefore, the company will benefit. In addition, customers should be aware of delay delays.

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