Question

Evans and Lindsay introduce the distinction between “Big Q” and “Little q” in their discussion of Total Quality Management. Discuss the difference between these two perspectives, providing examples of situations you’ve seen or studied that would be representative of each perspective. If Quality Management focuses on the Big Q issues, describe how your Little Q examples would be impacted by one or more Big Q efforts in an organization.

Answer 1

BIG Q - BIG Q is defined as strategic quality management in product and services with regards to all the parties involved. BIG Q is considered to be Strategic. Also, in the current version, BIG Q is more evident.

Little q - little q is narrow in scope and describe the attention paid to the product in terms of quality. It focuses on the main customers. Also, Little q is considered to be Tactical.

If quality management focuses only on the BIG Q issue, then little q will have a positive impact.

For instance - if the company have the different process to perform the SWOT analysis for Strategic planning process then the narrow focus of little q will automatically facilitate the organisation achievements in sustaining the success as BIG Q is will lead to enhancement of long term sustainability. As short q focuses only on the primary customers; therefore, when BIG Q focuses on all types of parties, it automatically considers the main customers of the organisations.

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