Question

Star Company sells three different products that are similar, but are differentiated by various product features....

Star Company sells three different products that are similar, but are differentiated by various product features. Budgeted sales by product and in total for the coming year are shown below:

Standard

Deluxe

Premium

Total

Percentage of total sales

48%

20%

32%

100%

Sales

$120,000

$50,000

$80,000

$250,000

Less: variable costs

36,000

    40,000

    44,000

120,000

Contribution margin

$84,000

$ 10,000

$ 36,000

$130,000

Less: fixed expenses

$117,000

Net operating income

$ 13,000

  1. Calculate the contribution margin ratio for Peak Company.
  1. Use your answer to (a) to calculate Peak’s break-even point in sales dollars.
  1. Assuming that the product mix shifted to 40% Standard, 40% Deluxe and 20% Premium, calculate Peak’s new contribution margin ratio.
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