Question

How well is the purchasing function is integrated at Amazon, and what are the benefits and weaknesses of the current purchasing integration?

Answer 1

Amazon's most significant benefit is that it is one of the leading online retail apps. People around the world register themselves as a retailer and people around the world purchases from this app.

Their main strengths are leadership, differentiation and focus. Purchasing is done on very high-level every day. People find it easy to shop rather doing physical shopping. You are just one click away to get what you want.

Weakness faced by Amazon can be that many shops can provide Customer better price of any product than Amazon, which will lead to a decrease in the no. Of Customers. And many customers check the prices from different sites and whichever shows less amount they go to purchase that from that site. This may lead to again the loss of Customers. As a solution to this amazon should decrease his price of the product if they think their Customers are shifting. The reduced rate will lead to stability of the customers.