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What are the pros and cons of a supermarket radically redesigning its store interior and layout?

What are the pros and cons of a supermarket radically redesigning its store interior and layout?

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Answer #1

5 store design objectives

  • 1) implement retailer strategy
  • 2) build loyalty(through rewarding shopping experience
  • 3) increase sales on visit
  • 4) control costs
  • 5) meet legal requirements

design trade off #1

  • -stimulating impulse purchases
  • -making it easy to locate merch

design trade off #2:

  • -giving customer space to shop
  • -productivity of using space for merch

3 store deign elements

1) layout
2) signage
3) feature area

Main points of grid layout

  • utiliarn benefits aka locate merch easily and quickly

main goal of racetrack layout

  • see merch in diff departments and encourage impulse buying

main goal of free-form layout

-relax environment to encourage browsing

3 disadvantages of free-form

  • -costly
  • -reduce amount of merch displayed
  • - increase shoplifting
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