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Explain the steps used in stratified sampling when doing online survey/ Research

Explain the steps used in stratified sampling when doing online survey/ Research

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  • You will be dividing the whole population in smaller subgroups which are referred as Strata. These are characterised on the attributes shared by members
  • In second step you need to pick a random sample from each sub groups (stratum created. These numbers need to be proportional to the size of the strata you have formed. This is done for the sake, so that right sample level can come in later stages for proper Research activities.
  • You have to then club the subsets of the strata al-together and build a random sample. As it is always better to have a random sample for your market research
  • Conduct your online research analysis then, whatever it is exploratory or descriptive in nature. Proceed as per the objectives of your research, defined by objective of survey/ research.
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