Question

we learned why supply chain management is so important to marketing managers. If we don't own it, we cannot sell it! This week you'll create a simple supply chain for your marketing plan. For an example of this assignment. please help with a supply chain for a phone app. My app is for baby boomers.

Answer 1

Babyboomers belongs to those people having their birth years between mid of 19040 and 1965.

The mobile phone app for those class of people should be much more simplified and easy to understand for them. They may not be that well versed with all sort of advanced technologies. Thus the supplychain market plan for the phone app should be :

• Understand the need of customer
• Associate the need with requirement from gadget perspective.
• Supplychain for an application should work on the areas of reach of product, collecting customer requirement, support and services through enhancement of service level and customer satisfaction. It should also work on total landed cost . In addition the kind of application doing services like delivery of materials like groceries, food , medicine etc should have their network of supplychain more optimised. Using advanced algoritm nearby locations to be aligned to deliver the product to the needed customers and thereby total logistics cost can be reduced ( by reducing distance to be covered). Optimisation can also be done in the form of consolidation of shipments, milkrun practice ( to reduce empty legs etc.).