Question

Check out the Walmart or Home Depot website. Examine the following corporate websites and determine if the strategies pursued by these firms were emergent, deliberate, or both emergent and deliberate. Justify your answers with facts from the websites and not out of thin air.

Answer 1

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1. While student answers will vary on how far back they look at Wal-Mart’s strategy, it would be clear that the company’s international strategy is a combination of emergent and deliberate. The company’s failure in Germany, for example, is a situation where their deliberate strategy failed, while their expansion into Mexico was carefully thought out and so was deliberate.

2. Similar to Wal-Mart, Home Depot’s strategy early in its life was largely deliberate. Changes in the economy and emergence of competitors have changed this to a combination of deliberate and emergent.

3. Cardinal Health manufactures and sells medical products to hospitals and hospital chains. Given the significant changes to the regulations in health care, Cardinal’s strategy is a mix of deliberate and emergent. For example, providing end-to-end inventory management to customers could be seen as largely emerging from hospital's need to manage costs better given the increase power of health insurance companies.