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Post your answer to the Questions: (IT-405 e-Portals Development) Describe the use of portals in marketing....

  1. Post your answer to the Questions: (IT-405 e-Portals Development)
  • Describe the use of portals in marketing.
  • Evaluate the effectiveness of portals.
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Answer #1

Simply, A marketing portal is a key resource used to oraganise and customise and distribute on brand marketing content. It also help a corporate marketing team control their band messaging ,while still giving employees opportunity to personalise asset on their own .

2. Effectiveness is simply this creates a disjointed experience for customers ,and can limit content effectiveness .Not to mention it could cause problems ,if you have compliance department or legal team

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