Question

Market size and Important Demographics,

Psychographic and Lifestyle Characteristics of sleeping pillow buyers in canada please give me atleast 400 words

Answer 1

Buying a sleeping pillow in Canada is considered an important concern and is trickier than it sounds.
It is true that Canadian customers are always very diligent while shopping but when it comes to sleeping pillows they are more concerned about their comfort level. After all it is the pillow which is bears their all secrets and burdens at night after having a weary working day and inturn provides them relief and peace and a good nights sleep  

Demographics:

With respect to the demographics, In Canada, senior citizens, above the age if 50 or such are the people with mild to chronic conditions such as neck pain, shoulder pain , back pain etc thus have to take certain things into consideration while purchasing a pillow as it can play an important role in both relieving from pain or giving more pain.
While Young one in Canada are too busy to give it a thought and even get so less time to sleep thus do not put much efforts personally in choosing the one and can really sleep without caring about the size .

Shop for family is more prevalent in Canada thus it is the collective decision of which type of sleeping pillow will be a source of comfort for their dear ones after taking into consideration the condition if each.
Moreover females are more inclined towards shopping for comfy pillows than that of the men, so it usually the females found shopping for comfy and colourful pillows.

The health conscious professionals , who pursue fitness as their career, or make it a part of living will definitely look for the best pillows as, the neck pain is directly associated with the type of pillow you sleep on.

Psycholographic factors:
In Toronto, Ontario, people with good spending patterns and income usually change their pillow every two or three months either due to increase the comfort level or just to try different ones and choose the one they feel is the best for them.

Normally each bedroom has at least four sleeping pillows, two big and two small, but you can also find beds in Canada that are flooded with pillows, to make the room look good or just to have a pillow fight.

Sleeping pillows moreover should act as a supportive cushioning for head neck and shoulders.

Market Size :
Canadians are addicted to pillows, thus capture a two third of the overall market with an expectancy of showing an increasing trend and the important factors they put into consideration while choosing where from to buy are ; the thickness, the material, the loftness, the width and weight of pillow to determine whether they can suit their body posture, head size etc.
There is a huge chance of addition of potential customers once new features such as adjusting the height of pillow , the loftness etc are provided.

Life style characteristics :
Pillows are matter of comfort and relief, so out under keen consideration by shppers while making a purchase.
Families prefer pillows which have an opening for the foam to be refilled and every family with kids or not, on an average have a pillow fight once a week and thus cut down on pillows to release the foam.
They have a habit of changing their pillows, maintaining good stock of pillows of different size, material and loftness to adjust them to the needs.
They consider giving most comfy pillows to their guests at night ,,, as showing a piece of care towards them.

Thank you. Hope I explained well

Good luck and God bless.

Please rate if satisfied :)

Comment for any clarification :)