Question

Alex and Dena recently launched a street wear clothing brand and it is starting to attract a lot of customers. As their business is growing they're having some issues: they can't keep up with orders and are having a hard time managing inventory to meet the demand. They have to start hiring more people but can't manage all the paperwork and information for the ones they already have. They also have no idea where all these customers are coming from.

There has to be a way to make managing this business easier but they aren't sure what to do next. What should be Alex and Dena's first step?

	a.	Hire a marketing agency to start data mining to understand his customers better.
	b.	Implement an internal website for employees to track employee information and list company policies
	c.	Perform an Analysis of his as-is state to determine what technology they need
	d.	Develop an inventory tracking app for the business

Answer 1

Answer : C. Perform an Analysis of his as-is state to determine what technology they need

Note : This analysis is used when the demand cannot be met, when the owners are confused about what technology or process needs to be adopted, while the business wants to automate the process.