Question

1. A few decades ago, the idea of marketing in many healthcare organizations was almost unthinkable. Discuss why healthcare organizations of the past were slow to integrate marketing principles and practices as compared to other industries.  

Answer 1

Answer-

Most owners of health care businesses typically have little (if any) business training, education or experience prior to owning their first private health care company. In fact, most health care business owners – and their employees – prefer to view their establishment as a calling, a career, and a profession, anything but a business. Due to the fact that they never learned business and marketing principles, strategies and tactics in their health care training curriculum, these business owners are usually at a distinct disadvantage from the very beginning of their business ownership.