Which of the following statements is true? a) The channel management process is rigid and never...
Which of the following statements is true?
a) The channel management process is rigid and never changes
b) a channel of distribution is only for physical products not services
c) channels should have certain distribution objectives guiding their activities
Homework Answers
Answer: Option c) channels should have certain distribution objectives guiding their activities.
The channel management process is neither rigid nor never changing hence, option a) is incorrect. A channel of distribution may be for physical products or for services hence, option b) is incorrect. While, channels should have certain distribution objectives which help guide the activities of the channel and hence option c) is the correct answer.
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