Question

Mexico is currently re-branding itself as a world centre for design. With this in mind, develop a design brief for an international advertising agency that encapsulates these aspirations.

Answer 1

Overview-Rebranding mexico as a world centre for design for an advertsing agencies

Project background-Mexico is promoting itself under the theme ‘Socially Responsible Design’, Mexico City will promote design and creativity as engines of social and cultural change in an urban context, as well as to offer proposals to solve the challenges of megacities around the world such as public space, mobility and sustainability. All the creative community will be able to rethink the concept of a megacity, and exhibit the continuous efforts to build a more liveable city.

Target audience-Mexico wants to set an example for the entire world as a socially responsible design approach.Hence its target audience is all the countries of world.

Key consumer benefit-“Mexico has focused on a socially responsible design approach, in order to encourage conversations about design as a configurator of material life and ideas towards the benefit of urban life. The annual agenda that has been prepared a global movement of cities with a proposal of a Public Program as an active meeting point for professionals and citizens to shape the urban future for our city”,

Challenges-Tourists might have concerns because of the scary crime stats im mexico .So despite all the violence, Mexico City is safe for solo travelers. , too. It's all about traveling smart.

Other than these they are six transversal sub-themes relating to urban challenges of the 21st Century People,Mobility,City Indentity,Environment,Public space,Creative economy.

Competitors-Countries of world which are having good architecture design such as UAE are also attracting tourists which is a tough challange to face for Mexico.

Advertsing mediums-All social media platforms such as facebook,Youtube etc ,Magazines,Outdoor advertising