Question

Give me any event in the tourism industry locally or globally? (These requirements must be present (Name of event, when, place, target people, profit, strategy, any information ... ..etc.)

Answer 1

Name of Event - Durga Puja Carnival

When - September-October (dates change every year as per Bengali calendar)

Place - Red Road, Kolkata

Target People - Foreign Tourists and Indian diaspora

Profit - Durga Puja is a million dollar industry in Bengal. The Puja organisers profit from corporate sponsors and individual donations collected before Durga Puja. The tableau of goddess Durga and her family travels through the road of Kolkata in gorgeous chariots decorated with flowers and imitations. People perform chanting of Vedic mantras all the way. There are ornamental light and music in the chariots.

Strategy - Durga Puja is the showcase cultural event of Bengal. People wait for this event all year long. People from other countries and regions know Bengal through its rich heritage and the tradition of Durga Puja. The government of West Bengal organises the Durga Puja carnival every year to attract tourists to Bengal. Since Bengal is an agarian economy, pople rely mostly on agricultural income that is prone to natural calamity such as flood. To hedge the economy from any agarian crisis, government is trying to build tourism as a separate vertical for supporting livelihood of people. Durga Puja carnival is an innovative strategy for the state government to maximise the footfall of foreign tourists in Bengal during autumn season that is the best time to visit Bengal.

Information - https://en.wikipedia.org/wiki/Durga_Puja