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True and False and Justify Because a monopolistically competitive firm has zero profits in the long...

True and False and Justify

  1. Because a monopolistically competitive firm has zero profits in the long run, it will have no market power and the Lerner index is zero.
  2. Advertising will make the demand function more elastic for a monopolistically competitive firm.
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Answer #1

1) False. In long run monopolistic competitive firm earns zero profit because of free entry and exit. However it have some monopoly power because of differentiated good and Lerner index is not zero because price>MC.

2) advertisement will make the demand function more inelastic in case of monopolistic firm.

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