52 Which of the following is true of advocacy advertising?
| A. Advocacy advertising is used to promote the organization itself. | |
| B. Advocacy advertising is most suitable for high-end luxury products. | |
| C. Advocacy advertising is designed to directly create an image of the firm in the public eye. | |
| D. Advocacy advertising is concerned with elucidating controversial social issues. | |
| E. Advocacy advertising is ineffective for large organizations. |
Ans) the correct option is D. Advocacy advertising is concerned with elucidating controversial social issues.
Advocacy advertising is concerned with propagating ideas and elucidating controversial social issues of public importance which supports the interests of a sponsor.
52 Which of the following is true of advocacy advertising? A. Advocacy advertising is used to...
52 Which of the following is true of advocacy advertising? A. Advocacy advertising is used to promote the organization itself. B. Advocacy advertising is most suitable for high-end luxury products. C. Advocacy advertising is designed to directly create an image of the firm in the public eye. D. Advocacy advertising is concerned with elucidating controversial social issues. E. Advocacy advertising is ineffective for large organizations.
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