Question

explain the difference between an enhanced strategy and a status quo strategy

Answer 1

Status quo strategy where a business keeps business activities in the form as it is not trying to acquire market share/ new market penetration & maintains the competitor on a normal level to avoid any market risk or financial risk. It would avoid any kind of market expansion/ product addition etc. It will save time, money, manpower wastage, and have a clear direction.

While an Enhanced strategy is applicable in wider meaning. Here the company makes a plan which products to diversify in next 5 years, which products to remove in 3 years, what kind of manpower (technical/ non technical), financial equity or debt will be required during the expansion of manufacturing plants/ warehouses or if you need to shut down any plants/ offices to reduce your fixed and variable costs. It is based on long term thinking.