Question

1- A brand stands for something. Usually it represents...

		a symbol
		a promise of the benefits that are provided
		a pretty purchase
		luxury

2

Sometimes, companies like Kit Kat get lucky, and their brand name has some inherent value in a new country. If these companies were to change the way they talked about their product, but kept their products the same, this would be an example of what?

		One Product, One Message
		Product Adaptation
		Message Re-imagining
		Message Adaptation

Answer 1

1) A brand stands for something, usually it represents:-

Ans) Symbol

A brand is name given to A product Or service that it takes on an identity by itself.

2) Sometimes companies like Kitkat get lucky, and their brand name has some inherent value in a new country. If these companies were to change a way they talked about their product, but kept their products the same, this would be an example of what?

Ans) product Adaptation

Which will be defined as Product adaptation is the modification or changing the features of a product to reach new customers or new markets. It may also include manufacturing a new product with basis of customizations of a product already in existence. Traditionally, product adaptation has been taken to mean modifying in-house products but it also involves taking points from a competitor’s product.

Product adaptation is vital for companies that export their goods to foreign nations as it enables them to meet the foreign laws and regulations. A prime example is an American citizen travelling to the UK and finding an American car that has the steering wheel on the wrong side. Product adaptation is also a vital player for companies which would like to introduce a new product in the market but lack the required resources and funds.