Question

In what ways do advertisers in magazines use sexual imagery to appeal to readers? One study examined ads from three issues of six magazines. The ads were classified as "sexual" or "not sexual" according to the amount and style of the dress of the model in the ad. The ads were also classified according to the target audience of the magazine. Here is the two-way table of counts: Not Sexual Sexual General 248 66 Men 514 105 Women 351 225 The expected number of sexual ads in general audience magazines under the null hypothesis is approximately:

a) 82.4. b) 16.7. c) 21.0. d) 4.4.

Answer 1