A marketing researcher for a phone company surveys 300 people and finds that the proportion of clients who are likely to switch providers when their contract expires is 0.19. a) What is the standard deviation of the sampling distribution of the proportion? b) If she wants to reduce the standard deviation by half, how large of a sample would she need? a) The standard deviation of the sampling distribution of the proportion is nothing.
Answer:
Given,
p = 0.19
q = 1 - p
= 1 - 0.19
= 0.81
Standard deviation = sqrt(pq/n)
substitute values
= sqrt(0.19*0.81/300)
= 0.0226
Standard deviation = 0.0226
b)
Now if we want to reduce the SD by half then the sample size is given as follows
i.e.,
SD/2 = sqrt(pq/n)
substitute values
0.0226/2 = sqrt(0.19*0.81/n)
0.0113 = sqrt(0.1539/n)
0.00012769 = 0.1539/n
n = 1205.262746
n = 1205
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