Question

What is business objective for Dell Alienware Aurora R10 desktop computer( basic target is Male 21to 25y, gamer) ?

Answer 1

The basic and primary objective of any business business is to maximize their profits and Grow their market share. In this case Dell will be competing with other brands as well who are in the market with similar products which target the same audience the gamer's . Alienware has a long history in making gaming computers (PCs) and laptops and have a brand value amongst the gamer's. So they are now focused in their design so it can entice more gamers and make other consumers switch to their products and by shifting to an AMD chip it made is more competitive in pricing and performance heavy from rest of the competitors which uses an intel chipset. With all this in mind the objective of Dell Alienware Aurora R10 is to provide its gamer or consumers a good and flawless gaming machine and made it more appealing look-wise to the gamers. Also Dell as a company mainly works to curtail social and environmental concerns , to make their products environment friendly by making them energy efficient and also by reusing and recycle their product etc.