You are on Honda’s U.S. marketing team for a new, luxury SUV that starts at $59,000. This vehicle will be branded as an Acura (Honda’s luxury brand) and will be Acura’s highest-priced model by far - competing with Lexus and Cadillac SUVs. You have been asked to do the following as part of the marketing planning:
1. The brand positioning is the place which the product obtains in the mind of the customers. This is much important for a product to generate a positive positioning in the mind of the customers in order to achieve competitive advantage and for the profit generation.
When considering the new product Honda’s luxury Brand “Acura” this can obtain the position of premium products in the mind of the customers. The organization should generate a competitive and luxury perception in the mind of the customers when considering the competing products like Lexus and Cadillac. The product “Acura” can perceive the potential customers through exhibiting its quality, reliability, luxury specifications, etc when comparing to the competitive products. The potential customers for this product can be high end business people, people belongs to high class society, car lovers etc. If the product meets the expectations of this category of people, these potential customers can be perceived.
2. Demographics Segmentation: Demographic segmentation is the segmentation based on the age, income, occupation, family size etc. For the produce “Acura”, which is a luxury brand, the segmentation can be done based on the income and the occupation. For example the people who are in the position like CEO, MD etc can be potential buyer of this vehicle. The business people, celebrities can the other class of potential buyers.
Psychographics Segmentation: This includes the segmentation based on the attitude, beliefs, interests, traits etc. According to this segmentation the organization can focus on the business people who have craze on vehicles, celebrities etc. For this product not only the interest and attitude is need to purchase it but also sufficient income is essential.
You are on Honda’s U.S. marketing team for a new, luxury SUV that starts at $59,000....
For half a century, Seiko has been one of America's best-known watch brands. In good years and bad, Seiko quartz watches have been a fixture of the mid-range ($100 to $500) of the vast U.S. watch market. Since 1967, when Tokyo's K. Hattori & Co. set up Seiko Time Corp. in New York, Seiko has been the company's hero brand here. Not anymore. In a major strategic pivot, Seiko Watch Corp. (SWC) in Tokyo, successor to K. Hattori & Co.,...
second attempt. need asap please 2-4 sentences summarizing the article 4 interesting quotes from the article and 4 points explaining each quote In the first few years of the new millennium, at the height of the boom in the offshore call-center business, Tata Consultancy Services, the Indian technology-services giant, made the counterintuitive decision to divest its call-center operations. Why? Because although outsourced call centers were a fast-growing piece of its current business, TCS’s leadership had come to believe that they...