Question

pg. 365. Walston, S. (2015). Strategic Healthcare Management: From Case: An Orthopedic Group Decides To Construct A Specialty Hospital (Planning and Execution, 2nd Edition. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-960-6

• What strategic perspectives did OrthoIndy employ in determining to build its own hospital?

Answer 1

Answer:

Following strategic perspectives did OrthoIndy employ in determining to build its own hospital as below

• Strategic approach for exploring orthopedic competency: They developed the strategic plan to create their own specialty hospital in the orthopedic segment, because they have good team which posses adequate capability for such specialty hospital and they want to explore it strategically to remain the key competitor in the market.
• Increase healthcare service based on competency: they want to increase their healthcare service business based on their competencies and hospital is the preferred approach from strategy point of view.
• Explore larger experience and capable team in orthopedic segment: they have a larger experience and capable team in its segment; hence they want to explore it to the extent possible so that they can develop their business at good level and they can explore the market based on their competency and suitability.
• Higher commercial potential: This particular segment in healthcare i.e. orthopedic has high scope and vast potential. So as per their commercial wish, they would like to develop their own hospital so that they can explore the commercial gain and complete their interest of serving people in this segment.
• Longer business survival segment : This segment of healthcare is longer business survival segment and will help them to develop good competitive edge in the market. They can remain in this segment for longer time and can get the commercial gain for longer duration.