Question

SnowSports Interactive: A Global Start-up’s Challenges overview Australia-based SnowSports Interactive’s core intellectual property combined the latest positioning, wireless, and identification technologies with proprietary tracking and analysis software. SSI identified the company’s business activities as subject to relatively high risk factors, risks that were related to its business activities and were also of a general business nature. These risks included: limited operating history and forecasted losses, intellectual property, national and international regulations, specific country laws, dependence on third -party suppliers, schedule delays, seasonal market fluctuations, and competition. To manage such risks, SSI managers prepared a risk management plan detailing both preventive and contingency actions. 2. What are the major risks the company faces as it implements 3. What advice do you have for SSI founders for future international expansion? Which market(s) should SSI expand into first?

Answer 1

2. The major risks faced by the SnowSports company are as follows:

• Risk of privacy violation of customers
• High probability of malicious attacks and unauthorized access
• Government regulation violation

3. In my views, SSI must collaborate with manufacturing firms as well as retail sector. The SSI software can be used in manufacturing sector to track the procurement and supplies for aiding the production process. Similarly it can be used to check the status of consumer orders. In the retail sector, the SSI software can increase customer responsiveness by providing them with the feature of real time order tracking.