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Interpreting information from advertisements in a manner that is consistent with one's beliefs is a process...

Interpreting information from advertisements in a manner that is consistent with one's beliefs is a process referred to as:

selective comprehension.

selective retention.

selective perception.

selective processing.

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The correct option is selective comprehension.

Interpreting information from advertisements in a manner that is consistent with one's beliefs and attitude is a process referred to as selective comprehension.

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