The marketing research department of Singtel wanted information about how their customers first heard about their...
The marketing research department of Singtel wanted information about how their customers first heard about their network in Singapore. They conducted a sample survey of Singtel customers. The following is a partial listing of how Singtel customers first heard about their network.
Internet website - 10%
TV advertiesment – 30%
Newspaper advertiesment - 15%
From a friend – 40%
Other - 5%
Which sampling method would have been most appropriate in this situation?
1) Nonprobability sampling
2) Systematic sampling
3) Cluster sampling
4) Stratified sampling
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The marketing research department of Singtel wanted information
about how their customers first heard about their...
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