Discuss, using examples, the characteristics of an effective online recruitment advertisement.
The characteristics of an effective online recruitment advertisement are :
a. Online recruitment advertisements helps to target only the right candidates for job and eliminates the others who does not fit the job roles as the job title clearly explains the position. Like for example, when the firm is hiring for the executives they clearly mention the title, required qualification, experience etc so that only the candidates who fit the job role will be encouraged to apply.
b. Various information such as salary, roles, responsibilities, qualification etc are described so that it provides candidates with the information as in what firm is looking for and what to expect. Like for example if the candidate is looking for the part time work, and the online recruitment advertisement mentions the open position is full time, here the candidate is provided with the information about the nature of the job.
c. Such advertisements helps to grab the candidates attention as it is circulated through social media, job portals etc as most of the millennial generation apply for work through these media.
d. It is also the fastest mode of recruitment as compared to the traditional modes of recruitment like newspaper advertisements etc.
Discuss, using examples, the characteristics of an effective online recruitment advertisement.
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