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ESTIMATING DEMAND 3. You own a flower shop and you need to estimate demand for your...

ESTIMATING DEMAND
3.
You own a flower shop and you need to estimate demand for your services.
Assume the following:
Number of households in the market: 600,000
Average number of arrangements purchased per
household per year 4
Company’s estimate share of the total market 5%
SOLVE FOR THE FOLLOWING:
A. Total annual market demand 2,400,00
B. Estimated annual company demand 120,000
C. Estimated monthly company demand10,000
D. Estimated weekly demand2308
DEMAND ELASTICITY
4.
Using the information from ques. #3 , assume you will charge on average
$45.00 per arrangement. Calculate monthly revenue.
a) Assume you lower the average selling price to $40.00 per arrangement and
your monthly demand increases to 10,850 orders. Determine the elasticity of your demand. What can you infer about your market?
b) Assume you lower the average selling price to $40.00 per arrangement
and your monthly demand increases 11, 300 orders. Determine the elasticity of your demand. What can you infer about your market?

I mostly need help with question 4 a & b
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Answer #1

Hi! Welcome to Chegg!

4.

Monthly revenue = 45 X 10000 = 450000

a. Elasticity is given as:

Inference: Market demand is inelastic at this point. Price should be raised to increase revenue.

b. Elasticity is given as:

Inference: Market demand is elastic at this point. Price should be reduced to increase revenue.

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