Question

Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of samsung comapny

Answer 1

Marketing strategies of Samsung:

Samsung uses various strategies to attract customers towards the brand and buy their products.

These are:

1.Segmentation:

Psychographic and behavioral segmentation are used by samsung for their poducts in their best way.

• Geographic segmentation:Samsung galaxy has been made for urban customers and Samsung guru products has been made for rural areas.
• Demographic segmentation:Samsung has mainly developed products for the youth at the age group of 16-29 years.
• Psychographic segmentation:Samsung has mainly catered to the needs of the customers as per their lifestyle.choice and budget.

Market targeting:After segmenting the market on various basis,now the target market is selected for delivering best to the customers.

Market positioning:The various positioning strategies are as follows:

• Promote products through samsung concept notes.
• Devices has been characterized as per features,functions and price.
• The company provides good customer care to its valuable customers.
• It aims to provide new technology phones with less price.
• It aims at providing best quality devices with unique features.

Human resource strategies:

The strategies followed are as follows:

• To provide good quality environment for the wokforce.
• Samsung provides lot of training and development opputunities for the employees at Samsung.
• Samsung believes in developing each and every individuals working with them by giving them challenging tasks and recognizing them.
• Samsung is a diverse organization with different culture working together creating a sense of belonging and unique.

Operations strategy:

• Samsung invests around 9% of its revenue on R&D in comparision to Apple which devotes only 2.4%.
• It outsources its production to China which gives them the benefit of spending lower and earning higher.
• It has equipped delivery personnel and vehicle with mobile solutions in order to track the distribution channels.
• Customer service is its biggest strength and it tries to maintain that in order to value customers.