The impact of Information Systems on Business Objectives - e-commerce business operations in a global label.
Book: Management Information Systems, Managing the Digital Firm, 15th edition, Laudon K. C., Laudon J. P. (2018). Pearson Education Limited, Harlow, England.
According to Kenneth Laudon, business firms invest heavily in information systems in order to achieve the following six strategic objectives:
1) Operational excellence
2) New products, services, & business models
3) Customer and supplier intimacy
4) Improved decision making
5) Competitive advantage
6) Survival
Assignment Details: By doing a search of the internet, or by other research methods, identify how e-commerce business has been transformed by information technology. (1) Show examples of how technology improved e-commerce business operations. (2) Explain, in detail, what subset of the above strategic objectives applies to e-commerce study and how the use of technology impacted the achievement of these objectives. (3) Incorporate concepts outlined in the Laudon text to support your discussion.
answer-
E-commerce is completely depend on information technology because E-commerce means doing business online which is internet and it is part of information technology. with information technology, e-commerce become more customized, easy to access, more secured with encryption technology. with information technology, sellers and buyers can communicate and put their bids online like ebay. companies selling products can send texts, and provide feedback to customers online so that they can be satisfied. Internet in business is used for information exchange, media promotion, electronic mail, mailing lists, dialogue, discussions, consulting with consumers online .
for example- e-commerce are using AI technology to analyze the shopping and search experience of customers online and then use that data to show the right results or options of products to customers so that it is easy for customers to get right products.this helps to achieve operational excellence because this function is used by Amazon with more relaibility and consistently as compared to other online companies like Snapdeal.
Information technology not only helps to improve performance of business but also created ways to create new products or business models like Amazon with online shopping using internet has been able to create new service like prime membership for free and fast delivery and online streaming services to customers to watch content online.
With information technology , many online business are able to look over their inventory in warehouses and control then like RFID technology or bar code tech so that inventory cost is not affecting business and company is able to achieve competitive advantage of low cost leadership.
Information technology is a way for e-commerce to survive in such cut throat market because it helps in data management, making good customer relationship, achieve competitive advantage, increase efficiency and effectiveness of business operations like i described above. this all Laudon tells us that such big companies like Amazon, Netflix, Flipkart, ebay put their resources and finance in information technology to achieve above objectives
The impact of Information Systems on Business Objectives - e-commerce business operations in a global label....
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