Question

Eric and Mary Reynolds are RV (Recreational Vehicle) enthusiasts that began their own RV repair shop right out of their own home. After some time they both decided to take the next step and become a supplier for RV products. Their first product came to be the “Lock-Awn" antibillow device for RV patio awnings. After developing the prototype several customers from their repair shop had seen the product in a very positive way. EMR Innovations by Kay M. Palan. Please provide a case study analysis for Eric and Mary Reynolds Innovations with the following; case overview/summary, problem identification, problem analysis, alternative solutions, recommendations, implementations and conclusion.

Answer 1

Case Summary

The case is about Backward Integration where Eric and Mary Reynolds have taken one step ahead and decided to become a supplier for RV products. It is an initiative taken by them to have complete control over the supply of the components and become quite independent. They want to have complete autonomy and control over the production process and thus decided to go for the same.

Problem Identification : After getting into the supply for RV products, Eric and Mary Reynolds need to monitor the multiple aspects of the process. It would be a cumbersome and herculean task for them to manage the supply of components as well as the finished products.

Problem Analysis : The entire task would be quite cumbersome for the company and they need to prepare a lot for it.

Alternative solutions : Supply of components can be outsourced by RV to the third party so that it can be managed in a smoother way.

Recommendations, Implementation and Conclusion : Company should focus on their key operations so that they can carry out in the best possible way. Additional activities should be outsourced to the third party which can carry out the task as per their requirements.