Question

Use Geppetto GArcia's Gift Card Service case (beginning of chapter 4. Service Design Overview) to briefly describe how 4Ps of Service Design work together to deliver a service.

Answer 1

There is 4 Ps service strategy are.

1. Perspective

2. Position

3. Plan

4. Pattern

The purpose of the service strategy stage of the service life cycle is to define the perspective ,position , plan , pattern that a service provider needs to be able to execute to meet an organisation business outcomes

1. Perspective - the main work of over all vision a d direction

What are the organisation is

What it does , who it does it for , how it work etc.

2. Position - define how you are going to differentiate your organisation form your competitors position vs competitions variety based , needs based , access based , demand based it work in position

3. plan - define thet action you take in order to achieve the goals and objectives , specification step, how to achieve perspective, how to attain position.

4. Pattern- organisations fundamental way of doing things action like organisation hierarchies , processes , services , inter dept collaboration . This is work in pattern strategy.

Produce design that are consistent with the goals of the company make health and safety a primary concern