Question

Nick works at a digital appliances manufacturing company. Recently, he invented an adapter for televisions, which when connected would reduce the electricity consumption by half. This adapter worked with the earlier television models that the company manufactured, so the company was able to sell this product to their existing customers and to all their new customers. This is an example of a(n) ________ innovation.

a. component

b.radical

c. discontinuous

d.architectural

Answer 1

d. Architectural

This is an example innovation in which the existing components which include both the older models of the product and the new models are applicable accordingly. Architectural innovation actually works with all the available models and therefore it is easy to be sold and accepted as well.