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In 2015, Marriott hotels offered guests complimentary GoPro HERO4 cameras to use while vacationing at any...

In 2015, Marriott hotels offered guests complimentary GoPro HERO4 cameras to use while vacationing at any one of Marriott's 17 Caribbean and Latin American resorts and hotels. Developing relationships with external partners to increase the value of an experience for customers is part of a set of activities referred to as __________.

Coordination

Cooperation

Capability

Connection

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Answer #1

Coordination

This is an example of coordination with the external partners in order to increase the value of experience for customers.

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