Question

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks

1.

Generation Z

2.

Generation Y

3.

Generation X

4.

Generation W

5.

Baby Boomers

To build relationships, firms focus on how much money is made during each transaction, not the lifetime profitability of the relationship.

True

False

Alex has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Alex has identified ________ that respond similarly to his marketing efforts.

1.	mass customization consumers
	2.	geographic segments
	3.	market segments
	4.	self-concept customers
	5.	geodemographic segments

Answer 1

1. A. Generation Z

Also known as digital natives, generation Z was born into the world when it already had access to a plethora of gadgets and digital technologies.

2. FALSE

When marketing, a company always/should focus on the lifetime value of their relationship rather than the short term implications of cost.

3. C. Market segments

Both the type of buyers represent their market segments, describing their unique needs and influence over the marketing processes being undertaken.