Question

1. Assume you are the VP Global Marketing of Lego. Now your company decides to explore the Brazilian market. Focusing on the impacts of culture and use the concept of consumption process, develop a plan of actions you would like to take to enhance your firm’s performance in Brazil. Share your rationale.

Answer 1

PLAN OF ACTION TO ENHANCE FIRM PERFORMANCE:

In order to enhance the firm's performance in the foreign market, it becomes important to understand the culture and consumption process of consumers in the market.

• The first step would be to understand the cultural aspect of the nation and the perception level of the consumers.
• Then collecting information about the customers living in Brazil and knowing their pattern of consumption and their likes and dislikes.
• Making legal arrangements to set up the business and taking permissions from different governmental offices.
• Understanding what customers are demanding from the current market and producers.
• Manufacturing product as per the specifications and selling your product to a portion of desired target market.
• Making points on the reactions of the Brazilian customers about the product and making modifications as per the requirements.

By implementing the said plan, the business will be able to succeed in the global market by understanding what the culture demands and what the customers prefer.